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Riso
Project type
Branding, Marketing, Product design
Date
Oct 2022
Creating a brand based on the word “Brew Haha”
Challenging the viewer with contemporary artworks and contrary themes.
RISO is a new brand, created for the audience of young adults in the efforts to challenge the thoughts on “becoming adults”. My aim was to create a fun and quirky design originating from renaissance sculptures and artworks but with a modern fun twist. Featuring characters “partying” and having a good time, it creates an art piece as well as a stand out brand identity. The red to represent passion and excitement but also the urgency. This idea making the viewer want to grab a bottle. The story’s flow around the singular bottles but when all three are placed together, create a completely new one.
“Riso”- to create laughter and be ridiculous (or as also can be confused with the same meaning "rice" because what could be more ridiculous than naming a wine "Rice").
