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daisy - The milk moovement
Date
Feb- May 2023
Project type
Branding, Product design, Marketing
daisy, was originally created in response to the lack of interesting product designs within the supermarket. Creating a bottle that was pretty much impossible to miss on the shelf because of its obscure shape and design, I wanted to challenge its audience, question their usual purchase decisions. Can daisy sway people away from their norm?
Following this, as daisy developed, she became a mascot for the cows, the idea was to bring the farm to the store. In the daily stresses of life, we forget to appreciate where our products come from, the time and the money that goes into producing them, and the cows get forgotten. daisy aims to put people back in touch of where their milk originates.
--Who we are
daisy is an ethically sourced milk brand who are focused on changing how we buy consumable products as a population. We take pride in where our milk comes from and are firm believers that everyone should acknowledge the process on how milk gets to our supermarket shelves. We are fun, bold and a little bit silly, however we are serious about our values.
From udder to fridge, we are open about our produce, it's process and its burner to you. daisy strives to keep their cows happy. Happy cows mean happy milk. daisy loves their cows, and you should too.